Their Workforce Their business teams require a variety of thought, energy and insight to attain and maintain a competitive edge. They know that the strength of their company lies in the combined contributions of the individuals who make up their business teams. Strategies They’re striving for top-tier financial performance. And they have their strategies in place to get us there. Build a High-Performing Organization. It’s no coincidence that their first strategy is about their people – since their employees are the ones powering their success. They have a strong leadership team.
They have a simplified organization that puts local business units at the heart of the company so decisions are made closer to the consumer. Reframe Their Categories They market many of the world’s leading and most beloved food brands. And want their delicious products to give consumers millions of smiles every day. They’re doing this by focusing on building a global powerhouse in snacks, confectionery and quick meals … more delicious than ever. Exploit Their Sales Capabilities Kraft foods taking full advantage of their size and broad reach . It has one of the largest and most powerful sales forces in the food industry.
This gives kraft an advantage that other competitors simply can’t match. In the U. S. , store managers have a single sales representative who handles all of their products. In developing markets, they are expanding their distribution in smaller traditional outlets. Drive Down Costs without Compromising Quality For them, product quality always comes first. But they also always look for ways to reduce costs, so they can invest more in making truly delicious products that people love. R Kraft Macaroni & Cheese is cheesier. Milka chocolates have improved packaging. And their Planters nuts use higher quality ingredients, like sea salt.
Style At Kraft Foods, their work and life is about one’s life and his/her job and career. They are a winning organization and they believe in the winning spirit both at work and at home. This drives all that they do and they understand that employees who effectively manage their work and personal lives are winners and productive contributors to business. Their Culture of Professional Development An Environment that works to bring ones best. At Kraft Foods, employee development is more than just training; it’s a way of life. They hire talented people, provide them with challenging opportunities and engage them in their development.
The result is an organization of talented, engaged and committed employees who rank among the world’s top business professionals. The Workplace Their headquarters location located in Northfield, IL, and their management centres located in Tarrytown, NY, , IL, Madison, WI, and NJ are all active business centres. Each has its own personality and attitude. They each offer extensive convenience services, helping to make their busy lives a little less hectic. Also, all sites observe an “appropriate attire” policy, enabling employees to choose to wear traditional business attire or less formal alternatives.
Systems The GIS organization at Kraft Foods is as varied as Kraft Foods itself, serving the diverse needs of Marketing, Sales, Supply Chain, Finance and all the other areas of Kraft Foods’ business. Their customers require the latest technologies and professional systems expertise to help them reach Kraft Foods’ aggressive business goals. Information Systems professionals at Kraft Foods provide the technology and information that help the organization make more timely and strategic decisions, improve business results and more efficiently and effectively manage Kraft Foods’ work processes.
Financial system The Finance area at Kraft Foods is made up of professionals who provide advice, counsel, and forecasting to Kraft foods’ business divisions and functions. Finance helps guide the company’s business activities by providing the critical data needed for every aspect of their business expansions. Finance is a partner in every strategic business decision . Finance professionals work as part of a team that manages a product or a brand. Performance appraisal Programs Kraft Foods recognizes that their progress as a company is determined by the continuing effort of all their employees.