Many businesses use email to advertise (sometimes considered spam) and to notify customers of everything from sales to bills due. Chat and Instant Messaging (IM): mostly used for interpersonal communication, this method of communication is an informal way to meet new people, keep in touch with friends and family, or maintain long-distance relationships. Internet messaging in all forms is often a preferred method of communication to phone calls, letters, and face-to-face communication because of its laid-back, informal nature.
Social Networking: by far the most popular and fastest growing communication method made possible by broadband Internet service, social networking started out as a way for people to find old friends, stay in touch with current ones, and meet new ones. It has now grown into a prolific communication tool for both personal and business use. You can organize groups, notify people of events, send mass email messages, chat, and so much more. Facebook, Twitter, and MySpace are currently the most popular social networking sites, and have attracted billions of users.
Many businesses have used social networking for advertising and marketing purposes and seen great results. Communication has changed significantly because of Internet services. Many times, an email or instant message is much less invasive than a phone call or personal visit. You can send messages at any time of the day, and conversations lack the “awkward silence” often occurring during a telephone conversation. People can respond to an Internet message in their pajamas, where this would be very uncomfortable if the communication was in person.