Drawing on at least two of the key module themes of globalisation, technology, CSR and demographics, discuss the ‘consumer of the future’ with reference to one of the businesses showcased by guest speakers during the year. This should be in the style of a management report, but with academic references. The world’s economies have developed ever-closer links since 1950, in trade, investment and production. Known as globalisation, this process is not new, but its pace and scope has accelerated in recent years, to embrace more industries and more countries.
There have been losers as well as winners from globalisation, with China the biggest winner, and blue-collar workers the biggest losers. The changes have been driven by liberalisation of trade and finance, changes in how companies work, and improvements to transport and communications. The Royal Derngate theatre is a producing and presenting theatre. During 2009/10, Royal ; Derngate welcomed over 400,000 audience members through its doors to see work on both of its stages and in the Underground space. There is this vast amount of audience members due to national touring by famous comedians, plays and dramas. 0,000 people also took part in over 700 Creative Project sessions that give audiences the chance to get involved in performing, writing and to find out more about what goes on behind the scenes at the theatre. Not every organization can afford television advertising, but a website provides a visualization element and is always available to anyone with Internet access. If a customer has questions that can be better answered on a website than over the phone, this is a valuable asset to your marketing mix.
There is a good possibility that you found this website through a search engine such as Google. Between 80-95 percent of all website traffic usually comes from search engines. You can target visitors who are actively looking for you, your product, your service, or your information. A website is an extremely cost effective way to advertise to those who are already interested in what you have to offer. The Royal Derngate theatre has developed an online website this has helped with the current climate, it has helped recover the audience numbers from the recent recession.
Also it has help increase the target market of the theatre, it is widely available to more customers. On the website the Royal Derngate can promote shows coming up, this is a better way to globalise there theatre. Online sales now represent 42% of all ticket sales this is because the customer can make last minute bookings. Every visitor’s needs are met with an effective website design. With proper targeting, the business has their attention because they are already interested.
It is even possible to customize web pages to individual users for added convenience. So the website can email customers telling them when certain shows are on that would interest them. The theatre had also been able to increase prices on tickets and it hasn’t affected audience numbers. In the past years over the recession the Royal Derngate has lost sponsorships, trusts and foundations, also they have pressures from local authority and art councils. The Royal Derngate was voted the theatre of the year in 2010, this attracts more customers to the theatre.